Below is a preview of a contact record. The page is divided into three main sections: the Left Panel, the Middle Section, and the Right Panel. Each of these sections gives you different types of information and functionality
Left Panel – Quick Reference Information
On the left-hand side, we have the Quick Reference Panel. This contains key client details that you’ll need at a glance. The information here stays fixed on the screen as you scroll through the rest of the record, making it easy to access without having to navigate away.
At the top, we have the ‘About This Contact’ card, which includes:
- The Contact Owner—this tells you which advisor or team owns the client relationship, so here you’d be seeing [wealth planner’s first name]’s name.
- The client’s Rep ID—this is the rep code the client is assigned, which is important for account management, segmentation, and reporting.
Below that, we have a section that lists off the primary Optimize Representatives that work with a client, so the Portfolio Manager and Wealth Planner.
Next, we have the Online Account Access Credentials section, which provides details about how the client logs into their online portal, including their user ID and password. It also shows when their login credentials were last provided to them.
Middle Section – Core Client Details
The middle section is your main workspace, where you’ll find detailed client information. It’s organized into four main tabs across the top: Overview, Servicing, Financial Planning, and Activities. Each tab gives you access to a different category of client information.
Overview Tab
The Overview tab provides a complete snapshot of the client at a glance. At the top, you’ll see the Client Overview card, which includes when they became a client, the number of accounts they hold, and their total assets under management.
Servicing Tab
The Servicing tab is where you go to submit service requests for the client. This tab contains a single card called Service Requests, which is the entry point for submitting any type of request, whether it’s updating banking details, transferring funds, or making changes to an account.
Activities Tab
The Activities tab tracks every interaction and update related to the client. This includes notes, emails, tasks, logged meetings, and other touchpoints that have been recorded in the CRM.
You can toggle between specific activity types, such as:
- Notes—any manual notes added to the client record,
- Emails—logged email communications,
- Calls—any recorded or logged client calls,
- Tasks—assigned follow-ups or reminders, and
- Meetings—scheduled or completed client meetings.
Right Panel – Associations and Related Records
Contacts & Accounts
At the top, you’ll see other contacts associated with this client, like a spouse or Power of Attorney. Each contact is labeled with their relationship—so if this client has a spouse with online account access, for example, you’d see that here.
KYCs, Positions & Banking
Every account has a KYC record, which is stored here. These automatically update as client details change, ensuring compliance without extra admin work.
Any bank accounts on file for deposits and withdrawals are stored in the Banking Details card. This is where you’d go to confirm their payment method for contributions or withdrawals.
Tickets, Deposits & Systematic Plans
The Tickets card is where you’ll find all service requests submitted for this client—both open and closed. This is an easy way to check if there are any pending requests, like a withdrawal or a banking update.